While I don’t blame the team for ultimately rejecting the direction, I liked the idea that the company’s logo could double as a UI element, Spur’s equivalent of the Tumblr Reblog button.
A few more concepts over here.
Credits:
Art Direction by Akash Shah, Janish Shah and Mark Forscher.
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About this project:
Spur is a new social rewards startup operating out of NYC.
Roles:
Design
Strategy
