Ben Pieratt is a freelance identity & product designer.Tumblr (3.0; @pierattwork)http://work.pieratt.com/<img src="http://24.media.tumblr.com/21dd3f557f12606b4aaef29d6f6de4b7/tumblr_mhta77yj1C1rkp69no1_500.jpg"/><br/><br/><p>Hessian-themed interface concept.</p> <p>- - - -<br/><b>About this project:</b><br/> Hessian is an invader, an ode, a brand in waiting, a pitch to the market. Hessian is for sale. The current asking price is $18,000.</p> <p>See More at:<br/><a href="http://Hessian.tv">Hessian.tv</a></p>http://work.pieratt.com/post/42439876427http://work.pieratt.com/post/42439876427Wed, 06 Feb 2013 13:33:07 -0500<img src="http://25.media.tumblr.com/fa93e3a28ca082d88607b2e6d00b2a81/tumblr_mhta6bGLPL1rkp69no1_500.jpg"/><br/><br/><p>Possible letterhead design for the eventual owner of Hessian. </p> <p>- - - -<br/><b>About this project:</b><br/> Hessian is an invader, an ode, a brand in waiting, a pitch to the market. Hessian is for sale. The current asking price is $18,000.</p> <p>See More at:<br/><a href="http://Hessian.tv">Hessian.tv</a></p>http://work.pieratt.com/post/42439848741http://work.pieratt.com/post/42439848741Wed, 06 Feb 2013 13:32:35 -0500<img src="http://24.media.tumblr.com/f1004219806b30f72769de6739e0e4b1/tumblr_mhta4sgweO1rkp69no1_500.jpg"/><br/><br/><p>Pattern treatment and gallery display of Hessian. </p> <p>- - - -<br/><b>About this project:</b><br/> Hessian is an invader, an ode, a brand in waiting, a pitch to the market. Hessian is for sale. The current asking price is $18,000.</p> <p>See More at:<br/><a href="http://Hessian.tv">Hessian.tv</a></p>http://work.pieratt.com/post/42439806737http://work.pieratt.com/post/42439806737Wed, 06 Feb 2013 13:31:40 -0500<img src="http://24.media.tumblr.com/ffcb8403b19f7c5163d5b492a6336da1/tumblr_mhta2jDyNs1rkp69no1_500.png"/><br/><br/><p>Hessian on the beach.</p> <p>- - - -<br/><b>About this project:</b><br/> Hessian is an invader, an ode, a brand in waiting, a pitch to the market. Hessian is for sale. The current asking price is $18,000.</p> <p>See More at:<br/><a href="http://Hessian.tv">Hessian.tv</a></p>http://work.pieratt.com/post/42439726492http://work.pieratt.com/post/42439726492Wed, 06 Feb 2013 13:30:00 -0500<img src="http://24.media.tumblr.com/6e01f93862756e59eca8e805e31b6beb/tumblr_mhta1qfh2t1rkp69no1_r1_500.png"/><br/><br/><p>Graphic treatment for Hessian, the story of an idea coming to life. </p> <p>- - - -<br/><b>About this project:</b><br/> Hessian is an invader, an ode, a brand in waiting, a pitch to the market. Hessian is for sale. The current asking price is $18,000.</p> <p>See More at:<br/><a href="http://Hessian.tv">Hessian.tv</a></p>http://work.pieratt.com/post/42439701579http://work.pieratt.com/post/42439701579Wed, 06 Feb 2013 13:29:00 -0500<img src="http://25.media.tumblr.com/1c84dba9e50ce137c0582bf3ab9b6e5d/tumblr_mht9znqLMo1rkp69no1_r1_500.png"/><br/><br/><p>Logo for Hessian, a new project of mine, and hopefully a sign of things to come.</p> <p>- - - -<br/><b>About this project:</b><br/> Hessian is an invader, an ode, a brand in waiting, a pitch to the market. Hessian is for sale. The current asking price is $18,000.</p> <p>See More at:<br/><a href="http://Hessian.tv">Hessian.tv</a></p>http://work.pieratt.com/post/42439637123http://work.pieratt.com/post/42439637123Wed, 06 Feb 2013 13:28:00 -0500<img src="http://24.media.tumblr.com/tumblr_mem96p582v1rkp69no1_500.jpg"/><br/><br/><p>(via <a href="http://michaelfreimuth.com/work/Materiel%20Two">Michael Freimuth</a>)</p> <p>Matériel Issue 002 was meant to be the “‘issues’ issue”, so guest contributors like myself were asked to design something around an issue that was close to our heart.</p> <p>At the time (this was done over a year ago), I was overworked and had some serious bags under my eyes. This piece was an ode to the fact.</p>http://work.pieratt.com/post/37335438340http://work.pieratt.com/post/37335438340Thu, 06 Dec 2012 10:47:00 -0500<img src="http://25.media.tumblr.com/tumblr_meku5juDBz1rkp69no1_500.jpg"/><br/><br/><p>Something new 2</p> <p> (via <a href="http://instagram.com/p/S3jJGfkv4x/">pieratt on Instagram</a>)</p>http://work.pieratt.com/post/37281417881http://work.pieratt.com/post/37281417881Wed, 05 Dec 2012 16:24:55 -0500<img src="http://25.media.tumblr.com/tumblr_meku4jTQfZ1rkp69no1_500.jpg"/><br/><br/><p>Something new.</p> <p> (via <a href="http://instagram.com/p/S3iqy9kv4X/">pieratt on Instagram</a>)</p>http://work.pieratt.com/post/37281369851http://work.pieratt.com/post/37281369851Wed, 05 Dec 2012 16:24:00 -0500<img src="http://25.media.tumblr.com/tumblr_mdlnbrjGt51rkp69no1_r1_500.png"/><br/><br/><p>Some initial brand directions. You can see how each might determine the team’s approach to their own product. </p> <p>One more of these <a href="http://work.pieratt.com/post/35123373771/final-logo-concept-for-spur-a-new-social">over here</a>.</p> <p>Credits:<br/> Art Direction by <a href="https://twitter.com/shahakash">Akash Shah</a>, <a href="https://twitter.com/shahjanish">Janish Shah</a> and <a href="https://twitter.com/garbnzgh">Mark Forscher</a>.</p> <p><br/> - - - <br/><strong>About this project:</strong><br/><a href="http://getspur.com/">Spur</a> is a new stealth startup operating out of NYC. </p> <p>Roles:<br/> Design<br/> Strategy</p> <p><a class="tag" href="http://work.pieratt.com/tagged/logos">#logos</a></p>http://work.pieratt.com/post/35860814124http://work.pieratt.com/post/35860814124Fri, 16 Nov 2012 16:21:00 -0500logos<img src="http://24.media.tumblr.com/tumblr_mdjri1S52k1rkp69no1_500.jpg"/><br/><br/><p>(via <a href="http://instagram.com/p/SEG4czkvzm/">pieratt on Instagram</a>)</p> <p>Walter, one of my kids, just found one of my old business cards in a box.</p> <p>These were for Fwis, the studio I <a href="http://fwis.com">used to run</a> with <a href="http://blog.whiskyvangoghgo.com/">Eric Jacobsen</a> and a mutual friend, running out of Portland OR and later Brooklyn. </p> <p>We split off in 2008, after which I went on to work for <a href="http://www.brightcove.com/en/">Brightcove</a> and co-found <a href="http://lookwork.com/Pieratt/library">Lookwork</a> and <a href="https://svpply.com/">Svpply</a> with <a href="http://blog.whiskyvangoghgo.com/">Eric</a>.</p>http://work.pieratt.com/post/35791957683http://work.pieratt.com/post/35791957683Thu, 15 Nov 2012 15:56:00 -0500<img src="http://24.media.tumblr.com/tumblr_md6gbi0FYV1rkp69no1_500.gif"/><br/><br/><p>Animated gif logo for <a href="http://holymos.es">Holy Moses</a>, a news media project I’ll talk about more soon. </p> <p>- - -<br/> My Roles:<br/> Founder<br/> Naming<br/> Concept<br/> Design<br/> Back/frontend Development (a first for me!)</p> <p><a class="tag" href="http://work.pieratt.com/tagged/logos">#logos</a></p>http://work.pieratt.com/post/35275154446http://work.pieratt.com/post/35275154446Thu, 08 Nov 2012 11:26:00 -0500logos<img src="http://24.media.tumblr.com/tumblr_md6x17xU8t1rkp69no1_r1_500.png"/><br/><br/><p>Concept design for DND, a stealth startup which works as a new kind of media utility. My main contribution here was to introduce the metaphor of a bookshelf, giving the experience a comfortable and purposeful vibe.</p> <p>Credits:<br/> Branding by <a href="https://twitter.com/bedrich">@Bedrich</a> and <a href="https://twitter.com/jontangerine">Jon Tan</a>.<br/> Art Direction by <a href="http://twitter.com/fictivecameron">Cameron Koczon</a></p> <p>- - - <br/><strong>About this project:</strong><br/> Top secret app and web service coming soon from <a href="https://twitter.com/fictivekin">@fictivekin</a>. </p> <p>My Role:<br/> Design<br/> Pseudo-strategy</p>http://work.pieratt.com/post/35295144176http://work.pieratt.com/post/35295144176Wed, 07 Nov 2012 17:27:00 -0500<img src="http://25.media.tumblr.com/tumblr_md2gr3UoXa1rkp69no1_500.png"/><br/><br/><p>Logo and icon concept for <a href="http://mavensay.com/">MavenSay</a>, a new rad startup “for people who know their stuff & want to share what’s good.” Fred, their mascot, came with the project and was a given from the beginning. You can see another concept <a href="http://work.pieratt.com/post/35123361685">here</a>. </p> <p>Art Direction by <a href="http://cargocollective.com/milesfitzgerald">Miles Fitzgerald</a></p> <p>Roles:<br/> Designer</p> <p><a class="tag" href="http://work.pieratt.com/tagged/logos">#logos</a></p>http://work.pieratt.com/post/35123368980http://work.pieratt.com/post/35123368980Tue, 06 Nov 2012 07:45:00 -0500logos<img src="http://24.media.tumblr.com/tumblr_md2gre0PVG1rkp69no1_500.png"/><br/><br/><p>While I don’t blame the team for ultimately rejecting the direction, I liked the idea that the company’s logo <a href="http://pieratt.com/odds/spur_a_friend.png">could double as a UI element</a>, Spur’s equivalent of the <a href="http://pieratt.com/odds/tumblr_reblog_button.png">Tumblr Reblog</a> button. </p> <p>A few more <a href="http://work.pieratt.com/post/35860814124/some-initial-brand-directions-for-spur-a-new">concepts over here</a>.</p> <p>Credits:<br/> Art Direction by <a href="https://twitter.com/shahakash">Akash Shah</a>, <a href="https://twitter.com/shahjanish">Janish Shah</a> and <a href="https://twitter.com/garbnzgh">Mark Forscher</a>.</p> <p><br/> - - - <br/><strong>About this project:</strong><br/><a href="http://getspur.com/">Spur</a> is a new social rewards startup operating out of NYC. </p> <p>Roles:<br/> Design<br/> Strategy</p> <p><a class="tag" href="http://work.pieratt.com/tagged/logos">#logos</a></p>http://work.pieratt.com/post/35123373771http://work.pieratt.com/post/35123373771Tue, 06 Nov 2012 07:45:00 -0500logos<img src="http://25.media.tumblr.com/tumblr_md2gphDL8o1rkp69no1_500.png"/><br/><br/><p>T-Shirt concept for <a href="https://brooklynbeta.org/">Brooklyn Beta</a>.</p> <p>Art Direction by <a href="http://twitter.com/fictivecameron">@fictivecameron</a>.</p> <p>Roles:<br/> Design</p>http://work.pieratt.com/post/35123344077http://work.pieratt.com/post/35123344077Tue, 06 Nov 2012 07:44:00 -0500<img src="http://25.media.tumblr.com/tumblr_md2gqnW6QV1rkp69no1_500.png"/><br/><br/><p>Logo and icon concept for MavenSay, a new rad startup “for people who know their stuff & want to share what’s good. Fred, their mascot, came with the project and was a given from the beginning. You can see another concept <a href="http://work.pieratt.com/post/35123368980/logo-and-icon-concept-for-mavensay-a-new-rad">here</a>. </p> <p>Art Direction by <a href="http://cargocollective.com/milesfitzgerald">Miles Fitzgerald</a></p> <p>Roles:<br/> Designer</p> <p><a class="tag" href="http://work.pieratt.com/tagged/logos">#logos</a></p>http://work.pieratt.com/post/35123361685http://work.pieratt.com/post/35123361685Tue, 06 Nov 2012 07:44:00 -0500logos<img src="http://25.media.tumblr.com/tumblr_mdlphj0vfN1rkp69no1_500.jpg"/><br/><br/><p>(via <a href="http://instagram.com/p/SBfxmhDwTL/">Photo by fictivecameron • Instagram</a>)</p> <p>Stickers getting printed for Rushmore. <br/> Nice. </p> <p><strong>Credits:</strong><br/> Art direction by <a href="http://twitter.com/fictivecameron">Cameron Koczon</a> and <a href="https://twitter.com/colly">Simon Collison</a>.</p> <p><br/> - - - -<br/><strong>About this project:</strong><br/><a href="http://rushmore.fm/">Rushmore.fm</a> is a new music community coming soon from <a href="http://fictivekin.com/">Fictive Kin</a>. </p> <p>Role:<br/> Design</p> <p><a class="tag" href="http://work.pieratt.com/tagged/logos">#logos</a></p>http://work.pieratt.com/post/35863990971http://work.pieratt.com/post/35863990971Tue, 06 Nov 2012 07:44:00 -0500logos<img src="http://24.media.tumblr.com/tumblr_md2gokpM6Y1rkp69no1_500.png"/><br/><br/><p>A logo study that tried to evoke the warmth and vibe of an outdoor concert at dusk. </p> <p>More from the same thought <a href="http://work.pieratt.com/post/35123318345">here</a>.</p> <p>- - - -<br/><strong>About this project:</strong><br/><a href="http://rushmore.fm/">Rushmore.fm</a> is a new music community coming soon from <a href="http://fictivekin.com/">Fictive Kin</a>. </p> <p>Art direction by <a href="http://twitter.com/fictivecameron">Cameron Koczon</a> AKA Fictive Cameron.</p> <p>Roles:<br/> Design<br/> Strategy</p> <p><a class="tag" href="http://work.pieratt.com/tagged/logos">#logos</a></p>http://work.pieratt.com/post/35123329105http://work.pieratt.com/post/35123329105Tue, 06 Nov 2012 07:43:00 -0500logos<img src="http://25.media.tumblr.com/tumblr_md2gp261JX1rkp69no1_500.png"/><br/><br/><p>Color and navigation studies for developing a brand that evoked the warmth and vibe of an outdoor concert at dusk. </p> <p>More from the same thought <a href="http://work.pieratt.com/post/35123318345">here</a>.</p> <p>- - - -<br/><strong>About this project:</strong><br/><a href="http://rushmore.fm/">Rushmore.fm</a> is a new music community coming soon from <a href="http://fictivekin.com/">Fictive Kin</a>. </p> <p>Art direction by <a href="http://twitter.com/fictivecameron">Cameron Koczon</a> AKA Fictive Cameron.</p> <p>Roles:<br/> Design<br/> Strategy</p>http://work.pieratt.com/post/35123338008http://work.pieratt.com/post/35123338008Tue, 06 Nov 2012 07:43:00 -0500